OSIM raise the stakes in World Superseries

The OSIM BWF World Superseries just got better.

Already flushed with an increase in total prize money to USD 4,450,000, OSIM, the title sponsor for the Superseries have now thrown in added incentive of an OSIM uDivine massage chair to all winners of the 12-leg event.

OSIM, a global leader in branded well-being and healthy lifestyle products, and the Badminton World Federation, have a three-year deal that makes OSIM the Title Sponsor of the BWF World Superseries. The three-year deal, beginning 2011, will include all 13 events in the BWF World Superseries calendar, including the BWF World Superseries Finals.

"OSIM's decision to reward each winner with a uDivine massage chair will be an added value to the Superseries and we are delighted to pass on this benefit to the players," said BWF President Dr Kang Young Joong. "The uDivine massage chairs are on top of the financial agreement and as such, it is an extremely good gesture on the part of OSIM. We hope the incentive will motivate the players even more."

This means all winners, including both players in doubles, will each receive a uDivine massage chair irrespective of how many times a player or pair wins a Superseries event. Simply put, the more title won, the more uDivine massage chairs that a player or pair will get as well. uDivine is the World's 1st Human-3D massage chair that provides an intelligent and precise massage based on the human body contours, delivering the most humanized and effective full body massage.

"This incentive scheme reaffirms OSIM's commitment to develop and promote the OSIM BWF World Superseries," said OSIM Founder, Chairman and Chief Executive Officer, Mr. Ron Sim. "The Superseries attracts the world's best players and the OSIM uDivine is a fitting reward for these elite players." "After all, there is a heavenly massage awaiting them at the end as they bask in the afterglow of their hard-fought victory."

The 12 Superseries events offer an increase of USD 1,750,000 more in prize money compared to 2010, with five of the events selected as Premier Series events. The Korea Open, with USD 1.2 million prize money, is the highest ever for a badminton tournament. The other four Premier Series events are Indonesia Open (USD 600,000) and Denmark Open, All England Championships and China Open - which offer a minimum total prize money of USD 350,000 for each event. The seven Super Series events are the Malaysia Open, India Open, Singapore Open, China Masters, Japan Open, French Open and Hong Kong Open. With the exception of the Malaysia Open, which offered USD 400,000 in total prize money, all the other Superseries events offer USD 200,000 each.

Source : Badminton World Federation